WINK sells fashionable toiletry bags with fun products inside. When you buy a WINK bag, one bag (filled with the basic toiletries) will be donated to Ronald McDonald House Family Rooms across the U.S. If a parent is in that room, things are not good. These basic necessities are sometimes all a parent needs when confronted with a critically ill child. When In Need of Kindness. A loving WINK. Isn't that all we really need? A knowing smile, acknowledging nod or a comforting wink during tragedy or just everyday life. Life can be hard. We all need some kindness everyday.
Further, a portion of the proceeds will also go to our non-profit arm, the C.L.A.Y. Foundation, which advocates for CPR training, swim instruction, AED availability and a year round warm water swim facility.